How social media united SA behind #paybackthemoney

“We monitored this landmark event on social media and other online platforms,” says Soldo. “The activity spiked on the day of the event, although 80% of that activity continued on the following day.”

He notes that when looking at social media, DDI distinguishes between two primary metrics. The first is ‘posts’, an initial interaction, and the second is the wider metric of interactions – which captures broader platform engagement and includes things like sharing content, likes, retweeting, etc.