WHAT DOES THE END OF AMPS MEAN FOR MARKETERS?

Jessica Hubbard, Deputy Editor; 5 May 16

Last month, the SAARF delivered the final roadshow presentation in the AMPS 2015AB release. As Gordon Muller of the Publisher Research Council describes it, this was ‘the final chapter in a fireside tale that has shaped the media industry in Mzansi for 40 years.’ The data was released to the industry with a few omissions in the newspaper category.

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