Print Media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters and it has shaped the way we think and has influenced our lives for a very long time. It’s pretty safe to say that people have learned a lot about the world through Print Media. The decline of Print Media has been widely debated as today’s industry faces an astronomical decline in Newspaper and Magazine sales as well as the loss of classified advertising and precipitous drops in circulation globally..
The sad news is that advertising portals such as Television, newspapers and magazines are all effected, offering further proof that traditional media may just be on its way out… With so many different forms of media distribution, traditional print media is struggling to maintain readership and Print media companies are struggling to make ends meet as more and more people are starting to realise that the internet offers them the same content just a click away and without the inconvenience of sifting through pages. Although many people are not so certain about the death of Print Media but the facts are in Black and White when looking at sales statistics…
Over the past decade, we have seen an explosion in the amount of digital content and the capacity to transfer this data. In fact, there are currently three zettabytes of digital content in the world. A zettabyte is a trillion gigabytes of data. The amount of information will continue to double every 18-24 months along with faster pipes to carry this information. Even more astounding is the capacity of the internet to transfer data is now approaching one zettabyte.
In today’s age we are reading more than ever, our brains process thousands of words via text messages, email, games, social media, and web stories and that is all thanks to Technology.
So the real question is why would you want to go to a newsstand when you could read the same article in just one click?